How the Canvas Backpack Revitalized the Fashion Industry

Backpacks may have become the latest fashion statement nowadays, but this wasn’t always the case. As a matter of fact, Miuccia Prada’s minimal backpacks designed with nylon were slow to take off, but after a while, they became staple accessories for trendy club-goers. For several years the backpack seemed to have lost its appeal. It resurfaced only recently, almost at the same time with the popularization of casual & comfortable fashion, and since then it has achieved a unique kind of cultural convergence (like the polo shirt). We live in an age where comfort and fashion have become equally important, and this means a renewed interest in backpacks.

Nowadays, the working class is embracing nostalgic leather and canvas backpacks in their pursuit for a classic vintage feel. Jamie and Lyndon Cormack teamed up to found the Herschel company, now a ubiquitous leather & canvas backpacks and bags brand. It seems like the more we look around, the more nostalgic we become because most designer labels are now opting for luxurious interpretations of iconic models from the 70s, 80s, and 90s.

One cannot escape from fashion’s clutches. If canvas backpacks were designed as cheap, utility items a few years back, the trendiest models now hover at around $1,000 - $4,000. Celebrities like Kristen Steward, Diane Kruger, and Pharrell, among others, are embracing the canvas backpack: “Dude, everybody’s two-strapping”.And when celebrities are wearing their vintage backpacks with so much style, how could we not do the same? There are still plenty of amazing brands which create useful & good-looking leather and canvas backpacks for a wide variety of needs.

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